Fundamental questions:
- Do you currently accept debit/credit cards as form of payment?
- How long have you been accepting debit/credit as form of payment?
- How many processing companies have you allowed to handle your merchant account?
- How does your customers give you their credit card. Face to face? Phone order? Mail order?
- Do you enter your debit/credit sales in a terminal? Virtual online terminal? Website?
- Is your terminal plugged into a phone line? High speed DSL line?
- Is your terminal PCI validated with firewall and 100% full encryption?
- Is your terminal fast or slow?
- Does your terminal allow you to sell gift & loyalty cards?
- Does your merchant service provide you a monthly statement detailing full disclosure?
- Do you know what you are paying as a profit aboe the hard cost to accept debit/credit
- Do you understand all of the different levels of charges and fees (Pass Thru/interchange)?
- How long must you wait before the money gets transferred from your terminal into you’re business checking account?
- Have you ever needed customer service or support? How was the services?
- If you could customize your merchant services, what primary factors would you change?
Marketing services
- Do you have the right source of financing for your business growth?
- Have you considered how your corporate structure can facilitate your expansion
- Did you align all your resources and advisors to enable your business plan?
- Have you taken advantage of google analytics and SEO marketing on your website?
Risk Management:
- What strategy do you have in place do protect you and your business from uncontrollable events?
- What strategy do you have in place to generate income when business is slow